Founded in 1936 by Leo Goodwin and wife Lilian Goodwin, the Government Employees Insurance Company better known as GEICO, is a vehicle insurance company based in the U.S. Providing an automobile insurance service on government employees and military personnel in 1936, Leo Goodwin enlisted to the ’Insurance Hall of Fame’ due to the company’s tremendous success.

GEICO penetrates the general public after the computerized driving records became available in the U.S. in 1970. Normally, GEICO compromise directly to its consumers through telephone or via the internet, or investing some money by employing field based insurance agents. GEICO starts to market its insurance products through GFR or the GEICO’s field representatives which most of them are based near military bases and eventually opens several location offices other than military bases. This is one of the reason why the company became the nation’s largest private and direct auto insurance writer.

GEICO Ad Campaign is one of the exceptional marketing tool used by the company which make it very popular nowadays, like its famous tag line “fifteen minutes could save you fifteen percent or more on car insurance”. The animated and absolutely loved GEICO Gecko created by Martin Agency is one of the popular icon in the U.S. The gecko is an English accent animated reptiles which always acknowledge GEICO’s brilliant vehicle insurance service and educate its consumers on how to use its online services efficiently. The famous GEICO Cavemen series commercials also created by Martin Agency which famous to its tag line ’GEICO: so easy a caveman can do it’ also penetrates the U.S.’s advertising world. Unlike a traditional caveman, the commercial presented him as an educated, wealthy, cultured, a customer in a fancy restaurant and consulting its therapists. The commercials features the modern caveman who is always offended on the GEICO’s insulting ad campaign to the ’caveman race’. Some celebrities also narrated on some GEICO’s policyholders’ featured stories such as Charlton Heston, Little Richard, Peter Graves, James Lipton and the Jackie Chan (parody) to name a few. And other unrelated product which suddenly acknowledge that switching to GEICO would save more money on car insurance such as the flintstones, Halo 2, Jed Clampett and others.

With now over 8 million policyholders and ensures more than 13 million vehicles, GEICO Auto Insurance is continue to find the best ways to manage the value of its business to provide savings to its growing number of customers.